Advertising

Any idiot can write a definition of good commercial. We have seen many examples of this over the years. But any altarpiece that tries to define good advertising is doomed to end up as a dementi of its own. Advertising is a snapshot of a given market situation, social situation and information present. And its success is determined by the relevance of the message to the recipient, multiplied by the sender's intelligence and ability to feel. As can be seen, it's hard to put on formula.

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