

Professionalism
Mensch is made up of a number of people, all of whom together have creative abilities. And analytical. And practical. And so on. They are all communication capabilities with a special level of expertise. Therefore, they also cannot completely agree on what constitutes good communication (view incidentally “Advertising“). But we can well agree on whether a strategy or execution keeps the professional level. It does so only if it is done at a very high level.